Privacy Policy

This Privacy Policy explains how the operator of our online platform collects, uses, discloses, and protects personal information when you use our SEO tools, including our domain analysis bar, keyword tracking graphs, competitor scorecards, account features, and pricing plans.

By using our site or this service, you acknowledge the practices described in this Privacy Policy. Where required by applicable law, we will request your consent before processing personal information for a specific purpose.

Who We Are

For purposes of applicable data protection laws, the operator of this service acts as the data controller for personal information collected through our online platform, except where we process information solely on behalf of a customer under that customer's instructions.

Our physical mailing address is Pomona Freeway, Hacienda Heights, California 91746, United States.

Information We Collect

Depending on how you use the service, we may collect the following categories of information:

• Account information, such as your name, account credentials, organization details, and other information you provide when creating or managing an account.
• Service information, including domains, keywords, competitors, tracking preferences, reports, projects, and other inputs submitted to our SEO tools.
• Transaction information, such as subscription selections, billing status, invoices, and limited payment-related information. Payment card details may be processed directly by third-party payment providers and may not be stored by us.
• Usage information, such as pages viewed, features used, search queries within the service, referring pages, and interactions with our platform.
• Device and technical information, such as IP address, browser type, operating system, device identifiers, approximate location derived from IP address, and security or diagnostic logs.
• Information obtained from public sources or third-party data providers when needed to provide domain, keyword, competitor, or search visibility analysis.

How We Use Information

We may use personal information to:

• Create, authenticate, administer, and secure user accounts.
• Provide domain analysis, keyword tracking, competitor scorecards, reports, subscriptions, and related functionality.
• Process transactions, manage plans, prevent fraud, and enforce our agreements.
• Monitor performance, troubleshoot errors, maintain availability, and improve the security and reliability of our platform.
• Analyze usage trends and develop, test, and improve features, including through aggregated or de-identified information.
• Detect, investigate, and prevent abuse, unauthorized access, fraud, and other unlawful activity.
• Comply with legal obligations, respond to lawful requests, and protect our rights, users, and property.

Legal Bases for Processing

Where the GDPR or similar laws apply, we process personal information on one or more of the following legal bases:

• Performance of a contract, such as providing an account, subscription, or requested SEO functionality.
• Our legitimate interests, such as securing, operating, and improving the service, provided those interests do not override your rights.
• Compliance with legal obligations.
• Your consent, where consent is required or requested. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.

Cookies and Similar Technologies

We may use cookies, local storage, pixels, and similar technologies to maintain sessions, remember preferences, measure performance, understand usage, protect the service, and support essential functionality. Where required by law, non-essential technologies will be used only after you provide consent. You can manage cookies through your browser settings and any consent tools made available on our site, although disabling certain technologies may affect functionality.

How We Share Information

We may disclose personal information to:

• Service providers that host, secure, analyze, support, bill, or otherwise operate parts of our platform under appropriate confidentiality and data protection obligations.
• Payment and subscription providers to process purchases and manage billing.
• Professional advisers, insurers, auditors, or authorities when disclosure is necessary for legal, security, or compliance purposes.
• A successor or acquiring entity in connection with a merger, financing, reorganization, sale of assets, or similar business transaction.
• Other parties when you direct us to share information or when disclosure is otherwise authorized by applicable law.

We do not sell personal information for money. Where applicable law defines certain targeted advertising, sharing, or disclosure practices as a sale or sharing of personal information, you may have the right to opt out of those practices.

International Data Transfers

Our service providers or operations may process information in the United States or other countries that may have data protection rules different from those in your country. When required, we use appropriate safeguards for international transfers, such as standard contractual clauses, adequacy decisions, or another legally recognized transfer mechanism.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing the service, maintaining business and financial records, resolving disputes, enforcing agreements, preventing abuse, and meeting legal obligations. Retention periods vary according to the type and sensitivity of the information and the reason it was collected. We may retain aggregated or de-identified information for longer periods where it can no longer reasonably identify you.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, and destruction. No internet-based service is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, subject to legal exceptions.
• Request restriction of processing or object to processing based on legitimate interests.
• Request portability of information you provided to us in a structured, commonly used, and machine-readable format, where applicable.
• Withdraw consent where processing is based on consent.
• Opt out of certain targeted advertising, sale, or sharing activities where provided by applicable law.
• Appeal a decision regarding a privacy request or lodge a complaint with a relevant data protection authority.

To exercise applicable rights, submit a written request to our physical mailing address listed above. We may need to verify your identity before completing a request. We will not discriminate against you for exercising privacy rights, and we may retain information necessary to complete the request or comply with law.

California Privacy Disclosures

California residents may have additional rights under the California Consumer Privacy Act and related laws, including rights to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal treatment. We do not knowingly sell or share personal information of consumers under 16 years of age. Requests may be submitted in writing to our physical mailing address.

Children's Privacy

Our service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Where applicable law sets a higher minimum age, that higher age applies. If we learn that we collected information from a child in violation of applicable law, we will take reasonable steps to delete it.

Automated Processing

Our tools may use automated methods to analyze domains, keywords, competitors, rankings, and related SEO data. These analyses are intended to provide informational insights and do not make decisions about your legal rights or similarly significant matters. You should independently evaluate results before relying on them.

Third-Party Services and Links

Our site may contain links to third-party websites, integrations, or services. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our service, technology, legal requirements, or data practices. The updated version will be posted on our site with a revised notice where appropriate. Your continued use of the service after an update means the updated policy applies to your use, subject to applicable law.

Contacting Us About Privacy

For privacy questions, rights requests, or concerns about our handling of personal information, send a written notice to: Pomona Freeway, Hacienda Heights, California 91746, United States.